For final expense & life producers
Your leads aren't expensive.
They're rented.
Vendors price by the lead so you never do the math on the only number that matters: cost per issued policy. Move one slider and you'll see what three other agents dialing your “exclusive” lead is actually costing you.
Free, instant, no webinar and no call with a “growth advisor.”
3–5x
agents sold the same “exclusive” lead
$38–$65
typical final expense lead price
~1 in 9
purchased leads that ever issue
The lead cost calculator
Set it to your actual pipeline. Most producers find their true cost per issued policy is four to six times what they think they're paying.
Your current lead math
Rented leads — what you're living with
Monthly lead spend
$4,200
Policies issued
3.8
Cost per policy
$1,094
Commission earned
$4,416
Same spend, leads you own
Policies issued
10.9
Cost per policy
$386
Annual commission you're leaving on the table
$97,240
Based on exclusive leads contacting ~2x better and closing ~35% better than shared vendor lists resold to three to five agents.
Owning leads is three moves, not a platform
01
Know your real number
Cost per issued policy — not cost per lead. That single number tells you whether your vendor is a supplier or a landlord.
02
Build the asset once
A local final expense funnel, an offer worth opting into, and a follow-up sequence that runs whether or not you're dialing.
03
Compound instead of renting
Search traffic and an owned list keep producing after the ad budget stops. Vendor leads stop the day the card declines.
Get the full teardown
A 9-page breakdown of the owned-lead funnel: the local final expense offer, the ad-to-form structure, and the 14-day follow-up sequence — with the numbers behind each step.
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